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Letterhead is one of the key elements
to your corporate identity. It is ground zero from a design
standpoint. The layout, typestyles, and colors you establish
here dictate the design of all the pieces that follow
— from your business cards and envelopes to your website
brochure.
Why the letterhead? Because it is typically used to present
the most important one-on-one personal communications
— introductions, proposals, requests, personal messages,
and such — the written greetings that require you to look
your best.
Creating a striking design will create a favorable impression
for your organization.
Here are a few helpful hints for designing a great letterhead:
- Choose a smooth paper for your letterhead.
It will print more evenly in your office’s laser printers.
- A strong logo, placed in a prominent
position, creates a focal point for your letterhead.
- Using a bleed in your letterhead design
looks wonderful, but will add to the cost of the completed
project, because it must be printed on oversize paper,
and then trimmed to 81/2x11.
- When choosing a paper for your letterhead,
it is often a good idea to check with us to see if matching
envelopes are available. You might also want to check
the folding characteristics of the paper, since most
letterhead are folded and inserted into a #10 envelope.
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